AI

Generative Engine Optimization: Being Found by Perplexity and ChatGPT Search

The new shape of search, and what it means for Dubai businesses competing for visibility.

Generative Engine Optimization: Being Found by Perplexity and ChatGPT Search, featured article cover
AI8 January 20268 min readThe Digital Agency

Generative search engines cite. They link out, often heavily, to the sources they trust. The brands that get cited become defaults. The ones that don't, disappear into a footnote.

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